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Chevrolet Logo History

When you drive a Chevrolet, you drive with pride in the performance, engineering, and quality of this brand’s rich heritage. Have you ever wondered how the iconic golden Chevy logo came to be or what it means? Read on below to discover the various theories describing how the Chevrolet logo symbol came to be, and next time you see one on the grille of a Chevy pickup or Chevy SUV in Tallahassee, you’ll know its story.

The Chevy Logo Theories

There are three popular stories theorizing how the Chevrolet logo came into existence, leaving a bit of mystery surrounding the symbol. See which story seems most likely to you:

  • Wallpaper in Paris– The most widely-agreed upon Chevy logo origin story says that William C.Durant, the company co-founder, first got his inspiration from the wallpaper in a Parisian hotel. He was so enraptured by it, he cut a piece of the pattern and took it home to replicate it.
  • Dinnertime Drawings– William C.Durant’s daughter, Margery, published her own version of the story in her memoir entitled “My Father and I.” She claims her father always sketched while at the dinner table; one night, he doodled between courses and happened upon the perfect icon. Perhaps it was inspired by wallpaper, but Margery claims it happened right in their American kitchen.
  • Compressed Coal- Catherine Durant, Willam’s widow, claims he was inspired by an ad in the local newspaper for a coal company called the Southern Compressed Coal Company. When the historian Ken Kaufman heard this theory, he investigated it. He found the coal company’s logo in a very old newspaper clipping. Sure enough, it looked quite similar to William’s sketches.

No matter what theory you choose to believe, the stories surrounding the Chevy logo prove the brands’ family-founded roots, artistic inspiration, and knack for lively storytelling! Which Chevrolet logo story seems the most genuine to you? Perhaps pieces of each theory make up the full Chevy logo history.

Learn More About Chevrolet History at Dale Earnhardt Jr. Chevrolet

There’s so much to be proud of when it comes to driving a new or pre-owned Chevy model from Dale Earnhardt Jr. Chevrolet around and beyond. If you’re ready to join the Chevy legacy and find the vehicle that’s best for your driving needs, contact us today. Our team looks forward to helping you hit the roads in a new vehicle bearing the historic Chevy logo!

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Main 850-692-6302 Sales 850-692-6302
3127 W Tennessee St
Tallahassee, FL 32304
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Dale Earnhardt Jr. Chevrolet 30.4578, -84.3502.