0% APR for 60 Months on Popular New Models. Shop Now!

Chevrolet First Responder Discount

Open Today! Sales: 8:30am-6pm Call us at: (850) 692-6302

Saving Lives Deserves a First-Rate Reward

We know you’re not in it for the recognition, and that just makes you all the more deserving. And because you put so much on the line when you go to work, we’ve created a discount to be there for you when you need it. The GM First Responder Discount gives Firefighters, Police, EMTs, Paramedics and 911 Dispatchers special pricing on eligible, new Chevrolet, Buick and GMC vehicles. It’s our way of saying thanks for service that makes all the difference.

First Responder Discount

Rules & Guidelines

Overview

The General Motors First Responder Discount Program (The Program) provides eligible Participants (The Participant) with the opportunity to purchase/lease eligible, new or unused vehicles at The Program price at a participating dealer.

By purchasing or leasing an eligible vehicle through The Program, The Participant acknowledges these Rules and Guidelines and agrees to abide by them.

It is the responsibility of The Participant to know the rules of The Program as set forth in this document. Violations of these rules by The Participant may result in sanctions against The Participant.

The Program may be withdrawn at any time, and its terms are subject to change from time to time by General Motors (GM). Final decisions in all matters relating to the interpretation of any rule or phrase of this activity rest solely with General Motors.

First Responders employed by federal, state or municipal governments may be subject to restrictions that limit their ability to accept this offer. Accordingly, this offer is void unless permitted by applicable federal, state and municipal laws, regulations, rules, ordinances, policies, codes of conduct, and other
directives or standards regarding ethics and gift acceptance by the applicable federal, state or municipal employees. By accepting this offer, you verify that doing so complies with all laws, regulations, policies or other restrictions regarding ethics or gift acceptance that apply to you.

The Program cannot be applied to a prior purchase or lease.

Dale Earnhardt Jr. Chevrolet is located at: 3127 W Tennessee St • Tallahassee, FL 32304
Hendrick Vehicle Disclaimer:
$1,139.00 Predelivery Service Charge included in advertised price; this charge represents costs and profit to the dealer for items such as inspecting, cleaning, and adjusting vehicles, and preparing documents related to the sale. All prices exclude all taxes, tag, title, registration fees and government fees. Out of state buyers are responsible for all taxes and government fees and title/registration fees in the state where the vehicle will be registered. All prices include all manufacturer to dealer incentives, which the dealer retains unless otherwise specifically provided. Dealer not responsible for errors and omissions; all offers subject to change without notice; please confirm listings with dealer. All vehicles may not be physically located at this dealership but may be available for delivery through this location. Transportation charges may apply. Please contact the dealership for more specific information. All vehicles are subject to prior sale.

Additional Disclaimers:
Well-qualified customers who purchase a new, used, or certified pre-owned vehicle, 4 model years or newer with less than 60K miles between August 1, 2026 and August 31, 2026, and finance through a participating dealer and lender have the option to defer monthly payments for 90 days from contract date. Excludes Hendrick Performance vehicles. Finance charges begin to accrue on the date you sign the Retail Installment Sale Contract at the Annual Percentage Rate (APR) disclosed in the contract. May not be combined with other preferred lender financing offers. 75 months maximum term limit. Equal monthly payments only. Not available to Pennsylvania residents; see your dealer for details. Must take retail delivery by August 31, 2026. See dealer for complete down payment and interest rate options and details. Financing available to qualified buyers. Some exclusions apply. See dealer for complete details.

*Savings include all dealer discounts, conditional OEM incentives, and non conditional OEM stackable incentives. Savings vary by model and stock number. Must be current owners or lessees of a 2012 or newer Nissan Frontier, Jeep Gladiator, Jeep Wrangler, Honda Ridgeline, Ford Ranger, Ford Bronco, Ford Escape, Ford Maverick or Toyota Tacoma. Not available with lease and some other offers. Take new retail delivery by 8/31/2026. **4.9% APR for 75 months for well-qualified buyers when financed w/GM Financial. Monthly payment is $15.51 for every $1000 you finance. Average down payment is 13%. Some customers will not qualify. Take new retail delivery by 8/31/2026.

*Savings include all dealer discounts, conditional OEM incentives, and non conditional OEM stackable incentives. Savings vary by model and stock number. Not available with lease and some other offers. Take new retail delivery by 8/31/2026. **Finance charges accrue from date of financing. Deferred monthly payments for 90 days. 0% APR for 60 months. Monthly payment is $16.67 for every $1,000 you finance. Example down payment: 6.9%. Must finance with GM Financial. Down payment required at signing, if applicable. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 8/31/26.

*Savings include all dealer discounts, conditional OEM incentives, and non conditional OEM stackable incentives. Savings vary by model and stock number. Not available with lease and some other offers. Take new retail delivery by 8/31/2026.

*Savings include all dealer discounts, conditional OEM incentives, and non conditional OEM stackable incentives. Savings vary by model and stock number. Not available with lease and some other offers. Take new retail delivery by 8/31/2026. ** 2026 Chevrolet Equinox 1.9% APR for 36 months for well-qualified buyers when financed w/GM Financial. Monthly payment is $28.60 for every $1000 you finance. Average down payment is 14.1%. Some customers will not qualify. Take new retail delivery by 8/31/2026.

*Savings include all dealer discounts, conditional OEM incentives, and non conditional OEM stackable incentives. Savings vary by model and stock number. Not available with lease and some other offers. Take new retail delivery by 8/31/2026. **2026 Chevrolet Silverado Finance charges accrue from date of financing. Deferred monthly payments for 90 days. 0% APR for 60 months. Monthly payment is $16.67 for every $1,000 you finance. Example down payment: 6.8%. Must finance with GM Financial. Down payment required at signing, if applicable. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 8/31/26.

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Dale Earnhardt Jr. Chevrolet 30.4578, -84.3502.